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December 11, 2009
Fans Please Read Comment & Complain, Yes?
Read this article from the Yahoo CEO. The comment she makes about Michael's death at the end just isn't right. Perhaps you'd like to let her know how you feel. You can leave comments on the actual page, (link will be provided on the bottom of this page), but please represent Michael in a positive light. Let's show some restraint no matter how upset we are because if we don't, then we'll be stooping down to her level. - MJ-Upbeat
Thank you Neyha for bringing this to our attention
Tiger Woods mania. Yahoo! CEO Carol Bartz said the interest in the Tiger Woods scandal has meant a big increase in traffic to Yahoo!
By Jimmy Orr / December 9, 2009
Hey, who says things are all going downhill for Tiger Woods
There's at least one company out there that likes him.
While advertisements featuring the golfer have begun to disappear from television and at least one sponsor -- Gatorade -- has dropped him altogether (although reportedly before the scandal), one CEO is thanking God, literally, for his implosion.
Yahoo CEO Carol Bartz told attendees of the UBS Global Media and Communications Conference yesterday that the Tiger Woods soap opera has meant great business for the search company.
"God bless Tiger," Bartz said while discussing the surge of Woods-related traffic to the site. "This week we got a huge uplift: Front Page, News, Sports, Gossip. He just filtered through the whole place."
More traffic means more display ads Yahoo can serve up on its pages and that means more money.
How much more? When asked if the scandal would "make" Yahoo's quarter, Bartz said,"Oh, absolutely. He already has."
So is Bartz saying that in the world of Internet traffic, any news is good news? Not exactly. Some scandals are better than others, she said -- although she may have wanted to remain silent on this topic.
"[This] is better than Michael Jackson dying; it is kind of hard to put an ad next to a funeral," Bartz joked, reportedly to little laughter.
Direct Link: http://www.csmonitor.com/Innovation/Horizons/2009/1209/yahoo-loves-tiger-woods-god-bless-tiger-says-yahoo-ceo
CSMonitor / Thanks Neyha!