Bell Media executive Phil King says that when Cirque du Soleilasks you to jump, you ask how high.
“When Cirque calls anyone in this business, the meeting gets taken,” King, president of CTV programming and sports for Bell Media, told Marketing this week. “If someone says ‘Cirque’s got a great idea and would like to talk to you about it,” no one is going to say ‘I don’t want that meeting.’”
The Montreal-based company truly is a global powerhouse, growing from a team of 20 street performers in 1984 to 5,000 employees and 1,300 performers from 50 countries. Its partnerships include the crème de la crème of the entertainment world, including the Michael Jackson estate (The Immortal World Tour), the Beatles (Love) and director James Cameron (who produced the new 3D film Cirque du Soleil: Worlds Apart).
Source: Marketing mag / MJ-Upbeat.com
Recent Comments