HIStory Tour Only Broke Even *(MJWN)

(Photo Credit To The Michael Jackson World Network)

The testimony of Eric Briggs of FTI Consulting continued Tuesday, during this 14th week of the Jackson family’s lawsuit against concert promoters AEG Live.

Briggs stated that Michael had a dismal public image in his final years which meant his final concert series didn’t have any sponsors, despite record advance ticket sales for the fifty planned shows.

Mrs Jackson is demanding $1.5 billion in damages, the amount the Jackson family expert estimates Michael would have earned from the concert and a worldwide tour if he had lived. But Briggs, a defense witness, argued against this estimate in the Los Angeles Superior Court, emphasising that Michael’s image had deteriorated greatly in the years leading up to his death, so much so, that no company agreed to sponsor his final tour. “Brand companies appreciate artists can be great performers, but that doesn’t mean they want to put their names next to the performers,” Briggs said.

According to Briggs, Michael’s image rebounded somewhat in the 1990s, but it plummeted again in 2003 for several reasons. For big-name labels, Michael was a risk he said, because new scandals could emerge without warning and “brands are looking for predictability.”

READ MORE: http://www.mjworld.net/news/2013/07/30/history-tour-only-broke-even/

Source: New York Daily News, Associated Press & MJWN / MJ-Upbeat.com

Thank you MJWN.