Michael Jackson’s Touring Life After Death: The Billboard Cover Story
This is an excerpt. For the complete story, buy this week’s issue of Billboard.
In the fall of 1987, not long after the release of his blockbuster album Bad, Michael Jackson and his longtime lawyer/adviser John Branca piled into a van to see the Los Angeles debut of Cirque du Soleil at the Santa Monica Pier.
They took a van, with Branca driving, despite the fact that Jackson had gifted Branca with a Rolls-Royce, and their journey was briefly stalled after Branca headed in the wrong direction on the congested Interstate 405. But the pair eventually made it to the show. Cirque du Soleil was 3 years old at the time, and true to its inspiration in the circus, was housed in a tent on this visit to Los Angeles. Jackson could hardly contain his excitement to watch the Quebec troupe perform, Branca recalls.
“After the show, Michael said to me, ‘Branca, we have to go backstage and meet the cast,’” he says. “I couldn’t tell who was more excited, the cast to meet Michael or Michael to meet the cast. That’s how enthusiastic he was.”
Jackson’s growing fascination with Cirque didn’t end there. After attending many other performances by the troupe, known for its mesmerizing aerial acrobatics and otherworldly costumes, the King of Pop decided to visit the company’s Montreal headquarters to get a firsthand look at its operations.
“I did the tour with him,” Cirque president/CEO Daniel Lamarre remembers. “As you can imagine, all our employees were thrilled to have him in our studio, and he was thrilled to be here. He spent a lot of time in our creative studio and our costume workshop. It was a great day.”
At the time, Jackson was still filling arenas and stadiums around the world. Neither the pop icon nor Cirque could have fathomed that an arena trek blending hits like “Billie Jean” and “Thriller” with stunning visuals and the theatrical touch of Cirque would one day rank among the top 10 highest-grossing tours in history.
But indeed it has, proving that even in death, Michael Jackson remains one of the most lucrative musical brands in today’s live entertainment business.
CONCEIVED THROUGH AN equal revenue-sharing partnership between the Jackson estate and Cirque du Soleil, “Michael Jackson: The Immortal World Tour” recently became the No. 9 top-grossing tour of all time, earning $325.1 million from 407 shows that drew 2,985,324 concert-goers, according to Billboard Boxscore. Tickets prices ranged between $50 and $250.
“Immortal” also ranked fourth among Billboard’s top 25 highest-grossing tours of 2012 and took home the Creative Content Award at the Billboard Touring Awards that same year. Although official rankings haven’t yet been released, “Immortal” will rank among the highest-grossing tours of 2013 as well.
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Source: Billboard / MJ-Upbeat.com / Special Thank you to Robin Burleyson
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