By Andy Gensler
Today Epic Records and Jeep launched a global brand campaign for the car company’s Altitude Edition in which Michael Jackson’s new single “Love Never Felt So Good” is featured in four 30-second TV commercials. The campaign will air from today (May 8) and run through summer.
The track is from Jackson’s second posthumous release “Xscape” (out May 13, Epic) and was co-written in 1983 by Michael Jackson in a session with Paul Anka (who played piano on the track) and Kathy Wakefield. Two new versions of the song were recorded: the one in the ad was produced by John McClain, co-executor of the Jackson estate with John Branca; and another helmed by the trio of Timbaland, J-Roc and Justin Timberlake in which JT duets with Michael debuted this week at No. 20 on the Billboard Hot 100.
Source: Billboard / Andy Gensler /MJ-Upbeat.com
love this <3
Me too.
Michael Jackson is the king. Whenever i listen to his records i feel as he is still alive. Surely one of the most significant pop music celebrities ever been born!